Archive for April, 2007

Yahoo! Join the Mobile Advertising Market

Yahoo! have launched their Mobile advertising network , a new competitor to Admob and Google (who currently testing silently mobile advertising). We have already mentioned in a previous post of what Yahoo! is capable on mobile market, and it’s clear that they are the first big publisher in this new network. The service is already accepting new publishers, but it looks that Yahoo! is more interested to attract big publishers with more than one Million page view per month for launching, but the news is that the registration page mention not only advertising on mobile web page, but also on client applications (eg. Mobile Games), SMS and other, and they are already talking about video advertising on mobile. That’s Quick !

Google Search Engine Ranking Factors

Seomoz have a must read document on Google ranking factors , each factor is listed with description, importance, disagreement, and what contributors have to say about that factor, and I have to mention that 37 contributors have given their opinion on this paper. Most important factors : Keyword Use in Title Tag (4.9) Link Popularity within the Site’s Internal Link Structure (4.1) Global Link Popularity of Site (4.5) Anchor Text of Inbound Link (4.4) Server is Often Inaccessible to Bots (3.8)