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Google AdSense is rolling out a new feature allowing publishers to make ad changes without changing the ad code. AdSense is now offering hosted version of its ads which will help publishers to change their banners easily and make better experiments. I was lukcy to have this new feature already rolled out, and the difference that currently after choosing ad style, colors and channels, your ad will be saved and gived a specified slot. The JavaScript now include only the client ID, slot number, width and height

Today AdSense Referrals goes public after about four months of testing. The new version will be rolled out progressively to all publishers in referrals-supported languages. Best feature in the new referrals version that it provide more than Google products, and include products from thousands of AdWords advertisers so you can have a better choice of what could better fit with your blog or website. From AdSense Blog : Expanded product inventory : While many of you have had success referring one of our Google products, some of you weren’t able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites. Category and keyword targeting : With thousands of products available, it can be difficult to decide which ads will perform best on your site. That’s why we give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site.

A new experiment just goes public for AdSense to use Rounded corners instead of the classic squared corners. The new feature provides two flavors of rounded corners: slightly rounded and Very rounded. Of course if you don’t opt for anyone the squared will be displayed by default. What I find interesting is that usually borders are annoying to make ads stick with content and generate very low CTR, now it’s interesting to experiment the new ads especially with the rounded Google logo which fit very well with the new design. AdSense goes web 2.0 with the new look, and it’s the first contextual advertising program which started providing such new look for its ads. I think blogs concerned are mainly those with very web 2.0 designs and which usually don’t generate much clicks. I have opted for very rounded corner just to test it, and thing that I didn’t like is especially the text which is very close at the corner with very rounded corners, probably it’s more interesting to experiment slightly rounded corners instead of the very rounded ones.